Developing an in-house brand identity & website to best showcase our work.

The digital bicycle identity reflects our studio approach & prin­ci­ples, adding a dose of creativity to the minimalist design. A ‘negative spaced’ bicycle represents our funny mood in a nonstandard way.  

The key principles:

→  Modern approach
→  Minimalism
→  A bold color
→  Meaningful logo
→  Consistency
→  Creativity 

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